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Open Source CMS – WordPress, Joomla and Drupal

Open Source CMS – WordPress, Joomla and Drupal

There are some important reasons why someone might decide on one open source CMS instead of another. Many designers, developers, and administrators have their favorite content management system, which most likely includes one of the three most popular types of CMS. These are WordPress, Joomla and Drupal. The advantages and drawbacks of each will be explored here so you can make a better decision about which one is ideal for you.

WordPress is an open source CMS that has been around since 2003. People use it to get their thoughts out on the web quickly and easily. In fact, it’s so easy to use, that even the least computer savvy people can quickly get the hang of using it. Once you get started using this open source content management system, there are no modifications required. For bloggers or people sharing thoughts in a chronological order, WordPress is ideal. However, this CMS is not developer-friendly and the upgrades that are continually released occasionally bring more bugs than fixes. The quick setup and ease-of-use should be weighed with these disadvantages.

The catchy name Joomla means “all together” in Swahili (Urdu), and based on how powerful and all-inclusive this open source CMS is, it certainly lives up to its name. When compared to WordPress, Joomla may not be as user-friendly, but all types of clients—designers, developers, and administrators—can get behind this content management system. It’s also not as powerful as Drupal, but if you need help creating your website using Joomla, there is a great customer service community that you can utilize. Over the past three years, this CMS has been improving and expanding, meaning it certainly has a great future in store.

Drupal provides everything a developer could ever want and then some, with more tags and functions than either WordPress or Joomla. For people who live in code, getting lost in the development of beautiful, highly-functional websites is a dream that can come true with this content management system. However, as a designer, using Drupal may more difficult because of all the code requirements to make it really amazing. The themes, until recently, were a huge drawback because developers rather than designers were building them. Finally, because of the power behind this open source CMS, it may cost more to run a Drupal website than one based on WordPress or Joomla. Ultimately, the choice is yours, but this breakdown should make your selection easier.

Search Engine Optimization – Search Engine Marketing and Social Media Marketing

Search Engine Marketing & Social Media Marketing Image

Setting up your company website won’t automatically mean instant traffic flow. There are millions of websites and probably thousands that sell something similar to your site. Your goal is to stand out from all other competition by utilizing SEO services. SEO stands for search engine optimization and can be accomplished in various ways like social media marketing. Here is what working with an SEO company can do for your business.

Improve your search engine placement. An SEO expert knows how to get you from page 10 or higher on Google to page 1 or 2. This is so important because search engines—Google in particular—serve as the number one way in which websites are found and visited. An SEO consultant can pull out all the stops to ensure the content on your web page is working as an effective search engine marketing method.

Boost your website’s popularity. Apart from being accessible to your target audience, SEO services also aim to spread information about your website in a positive way across the web. This can be accomplished when an SEO expert advises you to write quality articles, newsletters, and other write-ups, and then assists you in the actual writing process. By circulating positive information about your company, you are sure to get more targeted traffic to your site.

Increase your business’s revenue. The reason why an SEO company will focus so hard on getting more traffic to your website is so you can improve your bottom line. Hiring an SEO consultant to help you master all the necessary techniques is an investment, but one that will certainly pay off if you follow the advice of the SEO expert you choose to work with. They are called “experts” for a reason, and their goal is help your website be more productive and earn you a greater income. This could be directly with sales earned on the site or indirectly by passing along information about your website and getting customers to walk through your door.

The bottom line is that SEO services are here to supply you with useful tips for getting more traffic to your site and converting those visitors into paying customers. Hiring a reputable SEO company will be an affordable and effective way to boost your online presence and make your website begin to work for you. Trying to achieve great SEO on your own can be far more time consuming and fruitless than it’s worth, so save time and energy with an SEO consultant by your side.

5 Tips to Take Your Company on the Internet

Many businesses and companies still do not employ Online Marketing strategies, much less have a website or blog. This is because Online Marketing can be understandably difficult to wrap one’s head around. If not confusing, the idea of getting charged for simply clicking on something in a search engine results list can seem scary.

Here are 5 tips for a successful online marketing campaign that gives you the assurance and understanding of the whole process:

  • Create a website with your own domain name

Whether it is a four page website or a website with 100 pages, it is important for a company to have it’s own identity in cyberspace. Your free blog’s spaces will get inserted with banner advertisements that you will not gain from. Also, you get to call the shots on its lay-outs and features. Luckily, some blog sites offer platforms and tools for creating your own unique site with your own name at minimal costs.

  • When designing your website, put yourself in your target market’s shoes

If you’re a car dealership company, what would your customers be like? What demographic would they be from? How would they read and search for specs? Would they like to read about car news articles or tips? These kinds of information will help your create a website interface that is easy and best suited for your readers.

  • Optimize your site with keywords

Search engine optimization involves inserting keywords into your web pages’ page title, meta and source codes so that search engines can easily access and yield your website as a significant result. Apart from inserting keywords, optimizing your pages can help people know (and like) what your website is all about when you type in a short but effective description of your company and it’s web page in your meta description.

 

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